Basically, Victoria's Secret is reconsidering its audience. They've been selling cute little pink polka-dot panties and camisoles now for about five or six years to appeal to the college-age girls and then have also launched the annual fashion show in recent years that includes more than gorgeous models in shiny bras and panties with huge wings attached:
I believe she's smart; don't you? Oh, and what's up with the dogs?
Anyhoo, they seem to have realized that most of the people who would be shopping in their stores are the ladies that fall somewhere else on the spectrum. You know, a little closer to REALITY!!!
Now, I don't know about you girls (and hear me out on this guys, too), I'm not sure I'd get a reaction I would like walking into our bedroom in little girl panties or wings. Sure, if I looked like the above model, I could probably wear whatever the hell I want. But on my best day, after months of working out and starving myself, I'm just not sure it could happen. And I admit, I have shied away from VS in recent years because of the pink. I'm not a pink girl. I might have two shirts that are pink. It just doesn't say sexy to me, unless it's paired with black or something. Apparently, the company did pretty well with the pink in appealing to the college crowd, which just makes me ask: Where did these girls get the money to buy anything from Victoria's Secret? I'm sure mom and dad would love to know that the allowance was going to some dorm room enticement!
This whole "getting back to our roots" campaign reminds me of the Dove ads from a few years ago where they used real, ordinary women to advertise their skin products. Maybe VS is trying to go a little more in that direction? Nah, I'm sure I'll still see the lovely Swedish things pounding down the runway in heels next year, the only things bouncing being, well, you know. But maybe they'll be donning real lingerie with a little lace here or a little satin there.
It would be great, too, if I didn't have to pay $45 for a short satin nightgown. (This is why TJ Maxx gets my business. They have a great selection, by the way.) And a shout out to the 40s and up. Hey, they need sexy lingerie, too, as well as the not-so-small ladies. Gotta keep that heart rate up, right?
So, Vicki, thanks for deciding that maybe the REAL women of today want a sophisticated sexy, maybe even a little classy at times. Trash those pink polka dots and wings. And even though I'm not sure what "ultra-feminine" really means, let's try it!
For a humorous take on bras in general, visit Courtney's blog at Malfeasance.
One last tip - VS, just make things that will fit people like this:
11 comments:
I've actually always been really confused as to who VS sees as their target market. Their ads and runway shows totally turn me off from purchasing their cra...er, stuff, and I'd much rather pay a quarter of what they are asking at places like TJ Maxx and Ross. And I am not a slender little minx, more like a fleshy hamster, so I know their stuff will always look terrible on me (notice how I did not say I look terrible in their stuff - self-esteem, baby!). And I much prefer the man's shirt with boy shorts (from Kohl's surprisingly) any day!
I don't usually shop at Vicki unless they're having a massive sale. Being not all that well-endowed up top, I can usually fit into their stuff, but I refuse to pay $50 for such a small garment. TJ Maxx will do just fine, thanks.
I'm with you on the hideous pink, although they do have other colors there. I'm just worried about those poor skinny models that won't have jobs anymore once VS decides to put, um, meatier girls in their ads.
Yeah, I wouldn't get too excited about the new selection at VS, ladies. From reading this article, my impression is that the change will largely be one of image (TV commercials, store designs, less loud thumping music in the stores), more so than one of product selection.
I still doubt they'll do much to cater to the voluptuous gals -- and even less for the budget-conscious.
The good news, though, is maybe those giant angel wings will finally go on the clearance racks. I've been watching for a chance to catch them on the cheap.
Oh god the 1960s standard of sex symbol was hot. I've never understood the 12-year-old boy cancer patient look of high fashion models. I don't think many guys are attracted to that anyway.
I'm just not sure what you mean not getting a reaction you'd like from that get-up though. You're walking into the bedroom in bra and panties, and I'm assuming not in the demeanor of looking for a clean shirt, but for something a little more entertaining. Unless Chris is a little odd, I'm sure he's already thinking about getting it off of you anyway. The wings? A little kinky maybe, but I don't think he'd even stop to discuss your decision making process.
Looking pretty is really more for the girl than the guy. You may need to look your best to get his attention, but once you've got it and you're in a relationship, you could walk in in a ratty, oversized T-shirt and if you give the right cues you're sexy as hell. Sure we like seeing the sexy stuff, but we really don't need it and won't even miss it as long as we're getting laid. Seriously, guys are pretty easy to figure out when it comes to sex. A lot of girls, from what I can figure out, don't even want it if they don't feel sexy. A guy may never feel sexy, but that won't be an issue when it comes to sexytime.
Seriously, has Chris turned you down because you weren't wearing the right clothes? Chris, what in the hell is wrong with you?
I think that's what VS was starting to realize. They were focusing too much on luring in the guys buying for their girls (which is a pretty big part of the lingerie market), but it was starting to be at the expense of the actual women going in for themselves. After all, a woman is going to buy more underwear for herself than a guy will.
Amen, Meaghan. I'm off to read that article now.
ps - Just in case anyone was wondering...my inside source tells me French girls our age wear ratty, unmatched skyvvies. Who knew??
OK, just to make things clear, I can't remember one time when Chris turned me down. Shoot, I can be in sweatpants... but you all don't need to know the details of our sex life (lots of hurling may ensue).
But I think Jacob is right on one hand: women want it when they feel sexy. On the other hand, men are so visual, I think most men really like the lingerie. But, truth be told, they like it better when you just walk in naked. Less work and more to see!
Jacob- Correctamundo.
Meaghan- Exactly.
I demand a reasonable standard of fashionability in a woman, and so for her to come in the room wearing last season's undergarments will likely make it diff...
Oop. She's naked now, never mind.
Chris, I try to pretend that you and Meaghan are celibate much in the same way I do with my parents. Unfortunately, you two keep throwing your sexuality in our faces. I'm sure that Mickey and Courtney, who are unmarried and therefore have no sex, are getting irritated at your constant flaunting of your adult recreation.
I've always wondered if the majority of men liked boney women, that's what society tells girls. It's about time for some change..
You know we ain't all skinny, they say over half of america is severely obese.. but then again who wants to see something severely obese in some sexy vs nightgown? scary mental picture..
It's America we all need options..:)
I won't stop going there. They give me coupons for free stuff.
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