Basically, Victoria's Secret is reconsidering its audience. They've been selling cute little pink polka-dot panties and camisoles now for about five or six years to appeal to the college-age girls and then have also launched the annual fashion show in recent years that includes more than gorgeous models in shiny bras and panties with huge wings attached:

I believe she's smart; don't you? Oh, and what's up with the dogs?
Anyhoo, they seem to have realized that most of the people who would be shopping in their stores are the ladies that fall somewhere else on the spectrum. You know, a little closer to REALITY!!!
Now, I don't know about you girls (and hear me out on this guys, too), I'm not sure I'd get a reaction I would like walking into our bedroom in little girl panties or wings. Sure, if I looked like the above model, I could probably wear whatever the hell I want. But on my best day, after months of working out and starving myself, I'm just not sure it could happen. And I admit, I have shied away from VS in recent years because of the pink. I'm not a pink girl. I might have two shirts that are pink. It just doesn't say sexy to me, unless it's paired with black or something. Apparently, the company did pretty well with the pink in appealing to the college crowd, which just makes me ask: Where did these girls get the money to buy anything from Victoria's Secret? I'm sure mom and dad would love to know that the allowance was going to some dorm room enticement!
This whole "getting back to our roots" campaign reminds me of the Dove ads from a few years ago where they used real, ordinary women to advertise their skin products. Maybe VS is trying to go a little more in that direction? Nah, I'm sure I'll still see the lovely Swedish things pounding down the runway in heels next year, the only things bouncing being, well, you know. But maybe they'll be donning real lingerie with a little lace here or a little satin there.
It would be great, too, if I didn't have to pay $45 for a short satin nightgown. (This is why TJ Maxx gets my business. They have a great selection, by the way.) And a shout out to the 40s and up. Hey, they need sexy lingerie, too, as well as the not-so-small ladies. Gotta keep that heart rate up, right?
So, Vicki, thanks for deciding that maybe the REAL women of today want a sophisticated sexy, maybe even a little classy at times. Trash those pink polka dots and wings. And even though I'm not sure what "ultra-feminine" really means, let's try it!
For a humorous take on bras in general, visit Courtney's blog at Malfeasance.
One last tip - VS, just make things that will fit people like this:



